Meta Changed the Rules.

Join the workshop for business owners who are running ads, but wondering why they suddenly feel harder, more expensive, and less predictable.

If your ad costs are rising…

If your ROAS is dipping…

If the ads that used to work are suddenly not working like they used to…

Or if you’re staring at Ads Manager thinking, “What am I actually supposed to be doing differently right now?”

You’re not imagining it.

Meta Ads have changed.

And the way business owners need to run ads has changed with it.

This workshop will walk you through the biggest shifts happening inside Meta Ads right now, and more importantly, what you need to do differently if you want your ads to get seen, clicked, and converted in the new era of Meta.

Pop your details here, and get ready to learn what's working right now with Meta Ads ⤵️

It's not personal.

Your ads might just be built for the old Meta.

A lot of business owners are still running ads based on what worked a few years ago.

They’re still trying to find the perfect interest stack.

Still obsessing over tiny targeting tweaks.

Still duplicating ad sets and changing budgets too often.

Still hoping Meta will find buyers from one or two generic ads.

But Meta is moving further into AI-led delivery, broader targeting, Advantage+ automation, creative optimisation, and algorithm-led learning.

Which means the question is no longer:

“How do I manually control every part of my ad?”

The question is:

“How do I give Meta better signals so it can find the right people, deliver the right creative, and help my ads actually convert?”

That is what this workshop will help you understand 👏

I need this 🙋‍♀️

In this workshop, you’ll learn:

1. What has actually changed with Meta Ads

Not every tiny interface update. Not confusing tech jargon.

I’m going to walk you through the changes that actually matter for business owners, including the move toward AI-led delivery, broader targeting, Advantage+ features, creative optimisation, and why old-school targeting tricks are becoming less reliable.

2. Why creative matters more than ever and how to leverage this

Your creative is no longer just the “pretty part” of your ad.

It is one of the strongest signals you give Meta.

Your hook, visual, copy, message, angle, offer, and destination all help Meta understand who your ad is for, and they help your buyer decide whether to stop, click, trust, and buy.

3. Why your costs may be rising and your ROAS may be dipping

You’ll learn the reasons your ads might feel harder right now, and why the answer is usually not just “change the audience” or “increase the budget.”

4. What you should actually run ads to

Should you run ads to your Instagram?

A freebie?

A podcast?

A quiz?

A webinar?

A low-ticket offer?

A sales page?

A retargeting campaign?

I’ll show you how to think about this based on whether your audience is cold, warm, or hot, so you stop sending the wrong person to the wrong step of your buyer journey.

5. The new ad readiness checklist

Before you spend more money on ads, you need to know whether your strategy, creative, campaign setup, and funnel are actually ready.

You’ll walk away with a simple checklist to help you audit your ads before you keep throwing more budget at a campaign that may not be set up to win.

I want ads that work now 🔑

This is for you if…

You’re already running Meta Ads but they feel more expensive, unpredictable, or confusing than they used to.

You’ve tried ads before and felt like you were just guessing your way through Ads Manager.

You’re sick of hearing random advice about targeting, budgets, and campaign structures without understanding what actually matters.

You want ads to bring in more visibility, traffic, leads, and sales, without feeling like you need to become a full-time ads technician.

You know your offer is valuable, but you’re not sure your ads are communicating it clearly enough.

You want to understand what Meta wants from your ads now, so you can stop relying on outdated strategies.

This is not a complicated tech training.

This is not a “click here, then click there” tutorial that leaves you more overwhelmed than when you started.

This is a strategic, practical, loving wake-up call for business owners who want to understand what has changed, and what to do about it.

Because Meta Ads are not dead.

They are not broken.

But the old way of running ads is becoming less reliable.

And if you want your ads to work now, you need to understand the new rules.

The biggest shift you need to understand:

Meta can optimise delivery.

But it cannot replace your messaging.

It cannot fix unclear creative.

It cannot create buyer psychology for you.

It cannot magically turn a vague ad into a high-converting sales system.

That part is still your job.

And when you know how to give Meta the right inputs, stronger creative, clearer messaging, better angles, better objectives, and a better funnel, your ads have a much better chance of doing what they’re supposed to do.

Getting seen.

Getting clicked.

Getting leads.

Getting sales.

And helping your business grow without you needing to be online 24/7.

Hi I'm Shirley 👋

If this is our first time meeting, you're probably wondering "this sounds good, but why should I listen to what you have to say about Ads?"

I'm so glad you asked!

And it's because I’m not teaching Meta Ads from theory.

I’ve used Meta Ads inside my own business to grow my audience, sell digital products, fill my funnels, and create freedom in my business and my life.

In fact, Meta Ads form a foundation in my Freedom Business Formula®

I believe your Meta Ads should always be making a profit. I don't rely on complicated hacks to help you do this, but I combine simple strategy, buyer psychology, strong creative, and messaging that actually speaks to the human on the other side of the screen.

And after years of running ads, testing creative, watching what converts, and helping other business owners understand how to use Meta Ads in a way that actually supports their business, one thing has become very clear:

Ads don’t work just because you run ads.

They work when the strategy is clear.

They work when the creative stops the scroll.

They work when the copy creates recognition.

They work when the funnel matches the buyer’s level of trust.

And they work when you understand what Meta needs from you now, not what it needed from you three years ago.

I’ve seen so many brilliant coaches, course creators, service providers, and online business owners blame themselves, their offers, or the algorithm when their ads don’t work.

But often, the issue is not that they’re bad at ads or they need an agency to run their ads for them.

It’s that they’re running ads with outdated advice, unclear creative, or a funnel that isn’t giving Meta, or their buyer, the right signals.

That’s why I created this workshop.

To help you finally understand what has changed, where you should be spending your time and money now, and what you need to do differently if you want your ads to get seen, clicked, and converted in this new era of Meta.

Because Meta Ads definitely still work - I have clients across many different niches, making more profit than they could have ever imagined, using Meta Ads.

But the way you run your ads needs to match the way the platform works now.

If you're ready to learn how to run ads the proritable way, sign up to the waitlist ⤵️