If you're here, then your goal is simple...

Build a business that makes more, without continually needing more of you.

The Freedom Business Collective is a 12-month high-proximity coaching and implementation experience for established coaches, consultants, course creators and service providers who already have expertise, clients and proof.

You don't necessarily need another offer, another strategy or more hours in the day.

You need to know what to PACKAGE, how to SELL it, and what to SCALE, so your business can grow without your workload growing with it.

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Your invitation:

If you watched the training and found yourself thinking:

“I can see there’s something here… I just don’t know what MY version of this should look like.”

That’s exactly what The Freedom Business Collective is for.

FBC is a 12-month high-proximity coaching and implementation experience for established coaches, consultants, course creators and service providers who already have expertise, clients and proof, but whose business still relies too heavily on them to make the money happen.

We don’t start by handing you another strategy.

We start with your business.

We look at what you’re already sitting on, what’s working, what’s leaking, what’s underused, what’s taking too much of you, and where the highest-leverage opportunity is.

Then we work out:

What should you PACKAGE?

How should you SELL it?

And what should you SCALE?

So the business can grow in income and impact without continually needing more of you.

What: A 12-month coaching + implementation partnership built around your actual business.

When: The September intake begins on September 8th.

Coaching: Two live coaching / strategy sessions each month with me.

Between calls: Ongoing personalised support so you don’t have to sit stuck until the next session.

First step: We audit your actual business and identify the most valuable move to make first.

Spots: 5 places available.

I'm ready for my Freedom business 👏

You’ve already built something real.

You have expertise.

You have clients.

You have proof that you can get people results.

You may even already have good offers, an audience and decent revenue.

But there’s one problem:

too much of the business still depends on you.

You to create the demand.

You to sell.

You to launch.

You to follow up.

You to deliver.

You to decide what happens next.

And if making more money still requires more of your time, energy and attention, eventually the business reaches the capacity of the person it was built around.

 

That’s what we change inside The Freedom Business Collective.

We look at the business you already have and work out:

What should you PACKAGE?

How should you SELL it?

And what should you SCALE?

So that as your business gets bigger…

your life gets better with it.

BUT HERE’S THE PART NOBODY SEES

On the outside, things might look good.

But underneath it…

you check Stripe more often than you’d like because too much income still depends on you personally making it happen.

You say yes to calls you don’t really want because you don’t quite trust the baseline yet.

You’ve created offers, changed offers, tweaked offers, and sometimes wonder whether you need another one.

You do school pick-up, Pilates or coffee with a friend…

but there’s a little hum underneath it.

Should I be posting?

Should I be selling?

What if nothing comes in today?

You built the business because you wanted freedom.

And somehow, the business became one of the things standing between you and it.

WHAT IT CAN LOOK LIKE INSTEAD

Picture a Tuesday morning.

You didn’t post yesterday.

You went to your kid’s school assembly.

You had dinner with your husband.

You went to bed early.

And you wake up to sales.

Not because something randomly went viral.

Because there is a business underneath your business doing what you designed it to do.

People can discover you.

Understand what you do.

Move into the right offer.

Buy.

Get a result.

And naturally discover what comes next.

Your calendar has room in it.

Not because business is slow.

Because you designed it that way.

The calls you take are the calls you actually want.

The proximity you give is where your proximity genuinely creates value.

And when you step away for a day, the entire revenue engine doesn’t disappear with you.

That is what we’re building inside FBC.

Not the idea of freedom.

The working version of it.  

This is what I NEED!

 

I KNOW THIS BUSINESS IS POSSIBLE BECAUSE I BUILT THE OTHER VERSION FIRST

My first successful business looked great from the outside.

I had clients.

I was good at what I did.

My calendar filled quickly.

Friends were telling me:

“You are killing it!”

And technically, I was.

Except I was also working constantly.

Late nights doing client work.

Early mornings trying to get ahead before calls started.

Twelve clients was about the maximum I could physically serve — and that was if I was willing to work around the clock.

Which meant my income had a ceiling built into it.

And I had built the ceiling myself.

I burnt out twice in one year.

I started resenting the business I had once been so excited to build.

And one day my four-year-old son looked at me and asked:

“Mum, why are you always working?”

That one hurt.

Because I realised I had technically built a “successful” business…

but I had not built a business that gave me freedom.

I’d built one that took freedom away.

So I changed the architecture.

I stopped trying to become more productive at a business model that fundamentally required too much of me.

I started packaging my actual genius into scalable offers.

I built better pathways around them.

I used content, email and Meta Ads to create and convert demand.

I installed simple evergreen systems.

And eventually I separated:

selling from my constant presence

and

delivery from my time.

That business went on to generate more than $1M in revenue while giving me something I value far more than a full calendar:

choice.

Time with my kids.

School events.

Pilates.

Fresh dinners.

Day dates with my husband.

Time with friends.

Space to look after myself.

And the ability to work really hard on something when I’m excited about it…

without needing to work constantly just to keep the revenue moving.  

That is the business model I want for you too.

 

AND THIS WORKS IN REAL BUSINESSES.

One of my clients came into my world with more than 1 million followers across her platforms.

Most people would have told her:

“Get more traffic!”

 

She absolutely did not need more traffic.

She needed the business underneath the traffic to work.

So we started with what was actually broken.

 

We improved her messaging and positioning.

She reached her first $24K month.

 

Then we repackaged a huge course into offers and pathways that better suited how her buyers actually wanted to buy.

 

Then we built the sales mechanisms.

VSL.

Email.

Ads.

Automation.

 

She went on to build consistent $70K months without live launching, with $100K months when she chose to run a lighter launch.

Same woman.

Same expertise.

Same audience.

Different architecture.

And this is precisely why you will not join FBC and automatically start at the same lesson as everybody else.

 

Get the architecture and the support

Different businesses need different starting points, which is exactly why we start by looking at yours.

Your first 6 weeks inside FBC

I don’t want you spending your first month watching videos and trying to work out what applies to you.

You should feel movement quickly.

So we start with the business.

We look at:

What are you already selling?

What’s working?

What’s profitable but taking too much of you?

What expertise, IP or assets are you already sitting on that could be doing more?

Where are buyers getting stuck?

What should stay high-touch?

What could become an asset?

What should be sold differently?

And what should probably disappear altogether?

Then we identify the biggest constraint or opportunity in your current model — and start working on that.

If your offers are the issue, we’ll look at what you already have and map your profitable offer ecosystem.

If you already have a validated offer people want and buy?

We don’t waste time rebuilding it.

We look at how people are finding you.

Whether your marketing is consistently creating demand.

How buyers are currently moving into the offer.

Where the sales process still depends on you.

And what could become a simpler, more consistent sales pathway.

And if your offers and sales are already working?

We look at what’s preventing you from scaling without simply adding more of you.

The goal of those first six weeks isn’t to get you through a curriculum.

 

It’s to know:

What is the move?

Why is that the move?

And what do we build next?

Then we implement it.

I am so ready for this

THE FREEDOM BUSINESS METHOD

Here's the plan for the next 12 months...

There are three places we work.

But this is not a rigid 1 → 2 → 3 curriculum.

Your business may already be strong in one of these areas.

Fantastic.

We don’t waste time fixing what isn’t broken.

Phase 1 - PACKAGE

Build your profitable offer ecosystem.

This is not:

“Go create another course.”

We look at the entire way your expertise is being monetised.

Your genius.

Your current offers.

Your IP.

Your client results.

Your pricing and positioning.

What’s profitable.

What’s underused.

What still depends too heavily on you.

What should remain high-touch.

What could become an asset.

Where recurring revenue genuinely makes sense.

And how your offers should naturally fit together.

The goal is a less-is-more offer suite where different buyers have easy ways into your world and every offer has an intentional job.

Because one of the biggest mistakes I see established business owners make is building offers individually instead of designing the ecosystem.

So rather than:

random workshop
→ old course
→ 1:1
→ membership you occasionally promote
→ another offer because sales are slow

we create deliberate pathways.

Easy Way In → Core Scalable Transformation → Recurring / Premium

Not everyone needs every layer.

But everything that stays should make sense.

And your offers should be clear enough that someone can understand what you sell, see why they want it and make a decision without needing 17 voice notes from you first.

Because an offer that requires YOU to make it make sense…

is still dependent on you.

 

Phase 2 - SELL

Build the pathway that consistently creates and converts demand.

If you already have an offer that people genuinely want and buy, great.

We don’t rebuild it for fun.

We look at how people are getting there.

Who is coming into your world?

What do they currently believe?

Does your messaging make the right person think:

THIS IS FOR ME?

Does your content build enough preference that they move towards:

I WANT IT FROM HER?

Is there an obvious pathway from your content, ads, email or audience into the right offer?

Or does someone become interested and suddenly…

you become the funnel?

DMs.

Sales calls.

Manual follow-up.

Another launch.

Another burst of posting because sales have slowed.

Inside SELL, we build the simplest sales mechanism appropriate for the offer.

That might look like:

Content / Ad → Sales Page → Instant-Yes Asset

or:

Content / Ad → VSL / Workshop → Email → Signature Offer

or:

Existing Buyer → Email → Recurring Offer

The mechanism will differ.

The principle stays the same:

Your business should be able to create and convert demand without you manually manufacturing every single sale.

 

Phase 3 - SCALE

Multiply what works without multiplying your workload.

Only once we know what works do we start multiplying it.

This is where we look at:

Meta Ads.

Evergreen acquisition.

Email automation.

Simple funnels.

AI.

Systems.

Lower-lift delivery.

Optimisation.

Onboarding.

Follow-up.

Customer pathways.

And founder dependence.

But SCALE is not:

“automate everything and disappear.”

If people pay for your judgement, strategic brain, creativity or proximity?

Keep you where you create disproportionate value.

The goal is to stop using YOU where an asset, system or process could do the job just as well.

So your involvement becomes:

a choice, not a requirement.

And we do this one thing at a time.

Find the thing taking too much of you.

Make it simpler.

Make it repeatable.

Then move to the next constraint

 

AND UNDERNEATH ALL OF THIS…

We build YOUR version of freedom.

I am not trying to turn every woman into someone who works four hours a week.

Maybe you love coaching a handful of private clients.

Great.

Keep them.

Maybe you want a business that is almost entirely productised.

We can build toward that.

Maybe you want Mondays completely off.

Maybe school pickup is sacred.

Maybe Sundays are non-negotiable.

Maybe you actually love working all day on something when inspiration hits.

Perfect.

Freedom is not never working.

It’s having the choice.

Your life is not the thing we squeeze into whatever business model is trendy right now.

We build the business around the life.

 

And that means the goal isn’t to remove you from your business.

It’s to remove the unnecessary dependence on you.

So you can keep showing up where your brilliance matters most…

without being required everywhere else just to keep the business moving.

What's actually inside The Collective

High-Proximity Coaching

We meet twice each month for live coaching and strategy.

Bring me the actual business.

The numbers.

The offer.

The funnel.

The content.

The weird idea you had in the shower.

The thing you’ve been staring at for three months wondering whether to fix, scale or delete.

😂

We get into it.

Ongoing Implementation Support

You do not need to wait until the next coaching session because you hit a roadblock on Tuesday.

You’ll have ongoing support throughout the month so we can keep decisions and implementation moving.

Your Freedom Business Audit

We’ll look at your current model, identify where freedom and revenue are leaking, and map your most valuable priorities.

Your Freedom Business Gameplan

You will know what you are focusing on, why it matters and what comes next.

Not 47 competing priorities.

A plan.

The Freedom Business Playbook

You’ll have my trainings, frameworks, templates and implementation resources across:

PACKAGE - genius, offers, productisation, positioning, pricing and profitable pathways.

SELL - buyer psychology, messaging, content, email, VSLs, funnels and conversion.

SCALE - Meta Ads, evergreen acquisition, automation, AI, optimisation, systems and lower-lift delivery.

The FBC Vault

You’ll also have access to the deeper specialist programs and assets I’ve built over the years when they are relevant to what we’re working on, including Meta Ads Success Academy, Sales on Autopilot, Profitable Offer Suite and more.  

But please hear me on this:

The curriculum is not the product.

The implementation is the good stuff.

I don’t want to give you more information.

I want to help you make better decisions and implement them in the actual business.

Sign me up!

THIS IS PROBABLY FOR YOU IF…

You already have expertise and genuine client results; you are making sales, but income or growth still depends too heavily on your personal effort; you know there is something valuable in the business that could be packaged, sold or scaled better; you want more predictable revenue without having to post, launch or push constantly; you’re willing to simplify instead of collecting more strategies; and you want an experienced outside brain looking at the whole business, not just one isolated piece.

FBC is not designed for someone who is still trying to work out what business to start, has no proof their expertise gets results, wants a done-for-you agency to completely run the business, or wants another course to consume without implementing anything.

This is a partnership.

I will bring the frameworks, strategy, diagnosis, feedback, coaching and support.

You bring the willingness to build.

Gimme the good stuff 🔥

SEPTEMBER DETAILS

Starts September 8

5 places available

12-month partnership

$333/month

Your first payment is made when you join, followed by 11 monthly payments.

After your initial 12 months, you’ll have the option to continue inside The Collective month-to-month.

Save me a spot!

HAPPINESS GUARANTEE! 

If you’ve invested in programs before that sounded brilliant and then left you with a portal and a “good luck”…

I understand why you might hesitate.

So I want the work to speak for itself.

You can join FBC and experience it for 14 full days.

Come inside.

Start working through your business priorities.

See the resources.

Experience the coaching and support.

And if within those first 14 days you genuinely feel this is not the right place for you, email me and I’ll refund your payment.

No hoops.

No weird guilt trip.

We walk away friends.

Why trust me to help you build your Freedom Business?

Hey, I’m Shirley.

Business and marketing coach.

Mum of three.

Creator of The Freedom Business Formula.

But I think the most useful thing to know about me is:

I’m very good at seeing the thing you’re too close to see.

The genius hiding inside work you’ve done 100 times.

The offer that could be doing far more.

The pathway that doesn’t make sense.

The strategy you can stop doing altogether.

The bottleneck that is making everything else harder.

I’ve built this methodology from doing it in my own business and helping women do it in theirs.

My own business has generated more than $1M while giving me the space to raise my kids and choose how I spend my days.

But I don’t want you joining because you want to copy my business.

I want to help you build yours.

The one that makes sense for your expertise.

Your buyer.

Your strengths.

Your goals.

And the life you actually want it to support.

Shirley x

Questions you might be asking right now ⤵️

You’ve made it this far for a reason

You do not need another pile of information.

You need to know:

What should I PACKAGE?

How should I SELL it?

What should I SCALE?

And maybe most importantly:

What should we stop doing altogether?

Because a Freedom Business isn’t a business without you.

It’s a business that doesn’t unnecessarily depend on you for everything.

So you can keep doing the work you love.

Be brilliant where your brilliance actually matters.

Make really good money from what you know.

Help more people.

And have more choice over where your time, energy and attention go.

If you’re reading this thinking:

“Shirley, I can see it. I just don’t know what MY version should look like.”

Good.

I don’t want you guessing either.

Let’s look at it together.

I can't wait to help you create your Freedom Business

🤍 Shirley x

I’M READY FOR MY FREEDOM BUSINESS
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